Streets Ice Cream has announced a partnership between Australian family favourite Blue Ribbon and creative confectioners Darrell Lea.
The two heritage brands have come together to create two new flavours; Blue Ribbon Darrell Lea Peanut Brittle Crunch and Blue Ribbon Darrell Lea Coconut Rough Chips.
Streets Blue Ribbon has been enjoyed by Australians since 1968. Its creamy buttermilk recipe has made Blue Ribbon vanilla a family favourite, complementing any dessert and these new additions to the range will offer wider choice from the much-loved brand.
Following in the footsteps of the successful launch of Blue Ribbon Golden Gaytime last year, this latest innovation within the Streets Ice Cream portfolio signals its growing expansion and increased focus on developing ultimate frozen take-home treats.
Streets Ice Cream Marketing Director Anthony Toovey said: “Blue Ribbon is a true-blue Aussie favourite and Darrell Lea is one of our iconic chocolate brands so we were thrilled to be able to bring these two classics together at last. Innovation is key for us and in this highly competitive market and it’s important we meet the increasing demand from flavour fanatics who are looking for a new after dinner sweet treat.”
The shift toward premium, indulgent offerings has manifested itself largely through a wider variety of flavours. Streets Ice Cream is staying abreast of this trend by always reviewing its range to ensure they are offering the best possible ice cream and a wide range to consumers with varying tastes.