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Woolworths sales forecast over Christmas holiday

The countdown to Christmas has begun and Woolworths Group is revealing the jaw dropping number of great value products across Woolworths Supermarkets.

The countdown to Christmas has begun and Woolworths Group is revealing the jaw dropping number of great value products across Woolworths Supermarkets.

From 1.5 million kilos of pork roasts, through to 65 million individual LED light bulbs – it is the season Australians will be celebrating.

Natalie Davis, managing director Woolworths Supermarkets, said “food is at the heart of many Christmas celebrations and as today’s Fresh Food People we’re focused on every opportunity to help our customers spend less on their festive menus this year.

“A number of our most popular foods for the season have been reduced in price, including our award-winning Mountain Ash smoked half leg ham, which at $8 per kilo is the lowest price we’ve had for the Christmas table in nine years.

“Pork roasts are also incredibly popular and one of our best value cuts, and through the Prices Dropped for Christmas program, we’ve reduced the price of our pork loin roast to $12 per kilo.

“For those looking for another great value protein option, we’ve also dropped the price of our lamb leg roast to $8 per kilo, along with 20 per cent off all our standard lamb cuts.”

Woolworths fun facts

  • In the lead up to Christmas, meat will be the centrepiece of most people’s festive spreads and Woolworths expects to sell:
    • one million portions of ham in the lead up to Christmas
    • 74,000 fresh whole turkeys in the week before Christmas and 200,000 frozen turkeys in the two weeks leading up to Christmas
    • 400,000 kilos of fresh whole chicken during Christmas week
    • 500,000 kilos of lamb leg roast in the two weeks before Christmas
    • 1.5 million kilos of pork roasts throughout December
  • Seafood is also a customer favourite for Christmas:
    • Woolworths expects to sell 890,000 kilos of prawns in the lead up to Christmas – with 80 per cent of fresh prawns sales taking place on 24th and 25th December
    • Christmas week is the biggest week for lobster sales at Woolworths’ and this year we expect to sell around 100,000 cooked Rock Lobsters that week. Our Rock Lobsters are grown in Western Australia.
  • Festive fruits and veg:
    • The Australian cherry season only runs for 100 days and we expect to sell 2.8 million kilos of cherries this year, with Christmas week alone representing 30% of cherry sales for the whole season.
    • Mangoes are a must for Christmas and we typically sell more than 5.8 million mangoes in the two weeks of Christmas. The most popular varieties are Kensington Pride, Calypso, R2E2 and Honey Gold.
    • We will sell more than 4 million bags of 1kg Reindeer Carrots, resulting in $400,000 in donations to WIRES to help feed Australian wildlife.
    • Due to the popularity of the Wombok Crispy Noodle Salad, Wombok cabbage sales spike by 120% during Christmas week compared to the weeks prior – we anticipate we’ll sell nearly 90,000 units during the big week.
  • Customers will also turn to Woolies for gifts and festive fare:
    • We expect to sell more than 18 million boxes of chocolate, and 1.5 million tins of shortbread this season.
    • More than 450,000 Christmas cards are expected to be sold.
    • Our popular Christmas Meerkats are a cult favourite and this year we have eight designs – this Christmas we expect to sell about 40,000 Christmas Meerkats, which brings us to nearly one million Meerkats from across our range since we first began selling them in 2018.
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