According to Adroit Market Research, the size of the sweet potato fries’ market is expected to grow at a compound annual growth rate (CAGR) of 11.9 per cent from 2021 to 2028.
Sweet potato fries are a popular and delicious alternative to normal potato fries, often sliced to resemble French fries. Consumers who are more concerned with their health are seeking healthier alternatives to traditional French fries.
According to Adroit Market Research the size of the sweet potato market is expected to be worth $11.6 million in 2028.
Due to their lower glycaemic index, increased fibre content, and robust nutritional profile, sweet potato fries are viewed as a better alternative.
This health trend has increased the demand for sweet potato fries with them having significant appearance on food menus at fast food restaurants and dinning venues, they have also likened to be a popular snack.
The popularity of sweet potato fries has spread across cultural borders and into many different regions of the world.
Manufacturers are responding to the demand with sweet potato variation, including seasoned, battered, and organic alternatives. Often using a combination of oil (commonly olive oil or vegetable oil) and several spices.
Due to the popularity of sweet potatoes manufactures are able to benefit from the move towards healthy eating habits.
In addition to healthier alternatives food that are devoid of allergens and gluten are increasingly in demand, in which sweet potato fry manufactures can accommodate, enabling health conscious and allergenic customers who value organic foods.