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MICE2024 will be bigger and better

Melbourne International Coffee Expo organisers expect MICE2024 to be bigger and better as the expo continues to grow year over year.

The return of Melbourne International Coffee Expo (MICE) to the city was a resounding triumph, sparking aspirations to surpass this achievement in 2024. 

2024’s Melbourne International Coffee Expo (MICE) will centre on various themes encompassing procurement, innovation, technology, and business expansion.

MICE hosts a diverse array of sectors within the coffee industry, spanning dairy, alternative dairy, packaging technology, machinery like grinders and coffee makers, and other pivotal sectors.  

Noteworthy exhibitors, such as ADM Packaging Automation and BioPak, known for their substantial presence in the food and beverage manufacturing sphere, have found a significant place at MICE.

Adding to the anticipation, MILKLAB, a pioneering alternative milk company, has declared its return as a platinum sponsor for the 2024 event. MILKLAB will offer exhibitors a choice between plant-based and other dairy alternatives to showcase their coffee creations throughout the expo.

Since its establishment in 2012, MICE has emerged as the largest exclusive coffee exhibition in the Southern Hemisphere. 

Organisers emphasise its core objective: uniting buyers and sellers, fostering industry connections in a singular annual gathering.

It serves as a comprehensive hub for the latest cutting-edge technology shaping the global coffee landscape.

Exhibiting at MICE2024

Displaying your brand through exhibition remains the most effective means to present it to a vast audience of qualified attendees. 

With MICE drawing in over 11,000 participants annually, it offers an opportunity to showcase your brand to a large and engaged audience.

Exhibitions provide a platform to showcase brands, products, and services to a targeted audience, increasing
brand visibility.

MICE exhibitors will have the opportunity to Interact directly with potential customers, industry professionals, and decision-makers, fostering relationships and networking within the industry.

Gary Smith, BioPak CEO said, “it’s a fantastic opportunity to meet all the coffee roasters and industry professionals face-to-face in one place. 

“An in-person conversation just feels different and often leads to great ideas. It’s important for us to maintain personal connections, especially in a post-Covid world where quick back-to-back online meetings are the norm, and MICE will be a catalyst for that.”

Exhibitors can gather leads and contacts interested in offerings, which can create a valuable pool of potential customers or partners.

Exhibiting at MICE2024 can provide insights into market trends, competitor activities, and customer preferences by engaging with attendees and observing industry dynamics.

MICE2024 provides a great a launchpad for new products or services. It can also provide an avenue to promote existing products to a captive audience, generating interest and potential sales.

“We look forward to seeing the technological innovations and advancements in sustainable roasteries, networking with like-minded people, and giving visitors a chance to see and feel our packaging in real life,” said Smith.

“Being able to hold, inspect, and trial our packaging is important for customers, and whilst they can order samples, they will be able to explore all of our range at MICE.”

Smith expressed his excitement to exhibit BioPak’s cutting-edge sustainable cups at MICE2024, showcasing a commitment to eco-friendly solutions and contributing to the broader narrative of sustainable practices within the industry.

“Coffee cups are our biggest seller,” he said.

“We will be showcasing our certified home compostable Aqueous cups that can be paired with certified home compostable sugarcane lids.

“This gives our clients a fully sustainable solution that is demanded by coffee lovers, who can just pop these into their home compost. Roasters also love our uni-lid solutions that simplify their inventory, save space, and speed up service.”

There is a variety of workshops, seminars, and presentations to expand knowledge, learn about innovations, and stay updated on industry advancements.

MICE attracts a diverse attendance, including coffee shop owners, baristas, roasters, green bean suppliers, and equipment manufacturers. 

As a result, MICE offers a chance for attendees to connect with peers, industry leaders, and potential business partners, all while fostering strong networks and knowledge sharing.

 And Melbourne, with its vibrant coffee culture, provides the perfect location for the annual event. 

If you are interested in finding out more about how your brand can benefit from involvement, contact Tony Francis on tony.francis@primecreative.com.au. And mark your calendars for May 12 to 14, from 10:00am to 5:00pm, at the Melbourne Convention and Exhibition Centre.

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