For the second year running, Mad Mex, one of Australia’s leading, fresh and healthy fast casual Mexican restaurant chain, has been awarded first place and named Overall Winner in the Topfranchise Awards 2023.
Also, for the second year in a row, Mad Mex has been crowned the only Quick Service Restaurant to be ranked in the top 10.
Mad Mex also received six other rankings across additional categories including first for Brand, Innovation Marketing and Support, second for Passion and fourth for Lifestyle.
The Topfranchise Awards, presented by 10 Thousand Feet, is a unique annual award where winners are selected based on the satisfaction of franchisees, not external judges.
In addition to an overall award, the Topfranchise Awards recognise six category-specific achievements in Marketing, Branding, Passion, Support, Lifestyle and Innovation.
Mad Mex CEO, Therese Frangie, says, “Very proud that Mad Mex is named overall winner again this year. This accolade speaks volumes about our operations team, who work directly with our franchisees, and our support office’s commitment to prioritising our restaurants.”
“Huge thanks to our franchisees for their strong support and trust in us and for ranking us #1,” Frangie said.
“This news comes off the back of 2023 being strongest year yet, and this is testament to the incredible work of our franchisees and the entire Mad Mex team.”
Mad Mex is on a strong trajectory of growth with expectations to grow by 20 per cent in 2024 and eight new stores opening in the first half of the year.
The full list of winners can be found here.