On The Shelf

XXXX showcases Queensland pride with new limited edition postcode cans for State of Origin

To celebrate XXXX’s partnership with the Queensland Maroons, the State of Origin season, and as a demonstration of state pride, iconic beer brand XXXX has released a limited edition can design that encourages all of Queensland to show their pride in their origin. Read More

Adam MccleeryApril 19, 2023, 8:37 amApril 19, 2023

On The Shelf

KitKat teams up with Milkybar for the ultimate milky break

The KitKat iconic crisp wafer finger has been covered in delicious real milk goodness, combining the creaminess of Milkybar with the classic KitKat snap. Read More

Mignon D'SouzaApril 17, 2023, 12:31 pmApril 17, 2023

On The Shelf

Five Barrel Brewing Announces special edition ‘Spud’ potato beer to celebrate Robertson Potato Festival

Wollongong based Five Barrel Brewing has announced a special edition potato sparkling ale set to launch May 6 – 7th at the Robertson Potato Festival. Read More

Adam MccleeryApril 12, 2023, 10:53 amApril 12, 2023

On The Shelf

McGuigan expands into mid-strength wine, launching first ever McGuigan Black Label Mid

The new McGuigan Black Label Mid is the first mid-strength wine launched under the Australian winemaker, as consumers call for quality and variety in the rapidly expanding mid and low alcohol category. Read More

Adam MccleeryApril 5, 2023, 3:26 pmApril 5, 2023

On The Shelf

Young Henrys reveal newest addition to core range

Today Newtown brewers and distillers, Young Henrys announce the latest spicy delight with bite to join their bustling beer haven, officially launching Young Henrys Ginger Beer. Read More

Adam MccleeryApril 5, 2023, 1:02 pmApril 5, 2023

On The Shelf

Low on carbs and high on innovation, Hahn releases category game changer

Australians are embracing the conscious mindset more than ever, with new research revealing that our lifestyle choices are impacting our social lives. Read More

Adam MccleeryMarch 31, 2023, 12:10 pmMarch 31, 2023

On The Shelf

Loire Valley Wine exports promotion gets a makeover

Loire Valley Wines are entering a new era in publicity with a creative expression common to all their exports. The Bloom Up concept is a proclamation of Loire Valley Wines’ authentic, full-bodied personality. Read More

Adam MccleeryMarch 31, 2023, 7:22 amApril 3, 2023

On The Shelf

Lion unleashes burst of flavour with new Byron Bay Brewery Fruit Lager range

Beverage company Lion, has announced the national release of its new Byron Bay Brewery Fruit Lagers, as Australian beer drinkers increasingly look for new flavour alternatives with beer. Read More

Adam MccleeryMarch 29, 2023, 10:12 amMarch 29, 2023

On The Shelf

Bundaberg Rum launches limited edition small batch silver reserve & spiced blonde cola

The fans voted, so Bundy made it: Small Batch Silver Reserve & Spiced Blonde Cola – a mouthful to say, and an even better mouthful to sip. Read More

Adam MccleeryMarch 29, 2023, 8:10 amMarch 29, 2023

On The Shelf

LCMs launch new neapolitan flavoured snack bar

New Research from LCMs shows that chocolate, vanilla and strawberry beat out artisan as Aussie’s favourite flavours. Read More

Adam MccleeryMarch 29, 2023, 7:57 amMarch 29, 2023

On The Shelf

Bega announces arrival of plant based cheese range

Bega Group (Bega) is introducing an extension to its product portfolio, announcing the arrival of its Australian made and owned plant-based cheese style range under its namesake for the first time since it was established in 1899. Read More

Adam MccleeryMarch 16, 2023, 7:52 amMarch 16, 2023

On The Shelf

White Claw unleashes variety pack no. 2 with wave of new flavours

White Claw has dropped its latest variety pack serving up three new refreshing flavours to tantalise Aussie taste buds. Read More

Adam MccleeryMarch 15, 2023, 9:14 amMarch 23, 2023

On The Shelf

The big cold beer launches new big bold brew

Australia’s iconic beer, Victoria Bitter, is making one of its biggest announcements of the past century with a new twist on the beloved classic. Read More

Adam MccleeryMarch 10, 2023, 8:25 amMarch 10, 2023

On The Shelf

Explore a taste sensation with new limited-edition Pizza Pringles

Get ready to go on an EPIC snacking adventure across the globe with two new Limited-Edition Pringles flavours – Meat Lovers Pizza and Cheesy Garlic. Read More

Adam MccleeryMarch 9, 2023, 9:34 amMarch 9, 2023

Tempus Two unveiled its new look Lighten Up range, now available to Australian consumers with a sleek new easy to understand label.

On The Shelf

Tempus Two helps consumers moderate with Lighten Up range

Taking the guesswork out of what’s inside, the new-look, same-great-tasting Lighten Up relaunches with easy-to-read calorie, standard drink and ABV information on the label. Read More

Adam MccleeryMarch 8, 2023, 10:06 amMarch 9, 2023

From today, Woolworths customers can find the new Easter Mini Dessert Selection 20 pack on shelves nationwide.

On The Shelf

Woolworths reveals eggs-tra special Easter-themed mini dessert

How does Hot Cross Bun flavoured Cheesecake sound? From today, Woolworths customers can find the new Easter Mini Dessert Selection 20 pack on shelves nationwide. Read More

Adam MccleeryMarch 8, 2023, 8:08 amMarch 9, 2023

On The Shelf

Asembl secures Weis’ first breakfast category collaboration

Asembl has secured the first breakfast category collaboration for Unilever Australia’s Weis brand – partnering its mango flavour with Sanitarium’s Weet-Bix product to create ‘Weis-Bix Limited Edition Mango’. Read More

Adam MccleeryMarch 6, 2023, 9:38 amMarch 9, 2023

Ready to drink vodka beverage, Vodka Cruiser, has announced its newest product, Vodka Cruiser Double, launching this week nationally.

On The Shelf

Worth a double-take, Vodka Cruiser’s latest drink is here

Ready to drink vodka beverage, Vodka Cruiser, has announced its newest product, Vodka Cruiser Double, launching this week nationally. Read More

Adam MccleeryMarch 2, 2023, 10:14 amMarch 9, 2023

That’s Amore Cheese has added a new mini cheese to its delicious range of products, aimed at lovers of gooey Burrata - the Mini Burrata.

On The Shelf

That’s Amore Cheese launches Mini Burrata

That’s Amore Cheese has added a new mini cheese to its delicious range of products, aimed at lovers of gooey Burrata – the Mini Burrata. Read More

Adam MccleeryMarch 2, 2023, 9:06 amMarch 9, 2023

On The Shelf

Crate propels sustainable packaging to the next level

Fourth Wave Wines has forged a new path in sustainable packaging, with its launch of the first-ever label-less wine, Crate, designed by sustainable drinks branding specialists, Denomination. Read More

Adam MccleeryMarch 2, 2023, 7:36 amMarch 9, 2023

On The Shelf

XXXX showcases Queensland pride with new limited edition postcode cans for State of Origin

KitKat teams up with Milkybar for the ultimate milky break

Five Barrel Brewing Announces special edition ‘Spud’ potato beer to celebrate Robertson Potato Festival

McGuigan expands into mid-strength wine, launching first ever McGuigan Black Label Mid

Young Henrys reveal newest addition to core range

Low on carbs and high on innovation, Hahn releases category game changer

Loire Valley Wine exports promotion gets a makeover

Lion unleashes burst of flavour with new Byron Bay Brewery Fruit Lager range

Bundaberg Rum launches limited edition small batch silver reserve & spiced blonde cola

LCMs launch new neapolitan flavoured snack bar

Bega announces arrival of plant based cheese range

White Claw unleashes variety pack no. 2 with wave of new flavours

The big cold beer launches new big bold brew

Explore a taste sensation with new limited-edition Pizza Pringles

Tempus Two helps consumers moderate with Lighten Up range

Woolworths reveals eggs-tra special Easter-themed mini dessert

Asembl secures Weis’ first breakfast category collaboration

Worth a double-take, Vodka Cruiser’s latest drink is here

That’s Amore Cheese launches Mini Burrata

Crate propels sustainable packaging to the next level

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