From 11 July, fan favourite Mad Mex Spicy Chicken is making its way back onto menus as part of the Mexican chain’s innovative seasonal range and new look winter menu.
Called Spicy ‘Yucatan’ Chicken, the menu item was last in stores in 2019, and since then, customers have been waiting for its comeback.
Inspired by the Yucatan region, Spicy ‘Yucatan’ Chicken boasts a bright red colour from achiote spice and is the perfect blend of Mad Mex Chipotle Marinade and Yucatan Spice Mix.
In stores for a limited time, the return of Spicy Chicken delivers on Mad Mex’s commitment of producing authentic, great-tasting Mexican.
Speaking about its return, Mad Mex founder and MD, Clovis Young says, “At the core of our offering is that Mad Mex will never detour from serving customers menu items with authentic Mexican flavour profiles.
“Our secret sauce is staying true to our authentic Mexican roots. We’ve named this Spicy Yucatan Chicken because it has a vibrant, bright red colour inspired by the achiote spice, and will take our customers’ mouths to Mexico,” said Young.
The new menu rollout is part of the Mexican chain’s growth and NPD plan, with the vision to grow stores 20 per cent annually and 100 stores by 2026.
Young continued, “We’re excited to see how customers respond to the returned menu item and offer more true Mexican flavour profiles and new product innovations in the future.”
To welcome Spicy Chicken back in stores, Australia’s leading, fresh and fast, casual Mexican restaurant chain is calling all spicy lovers to grab a buddy and head into Mad Mex from tomorrow, 11 July. Spicy Chicken is available for a limited time from 11 July to 30 September 2023.