The Melbourne International Coffee Expo’s Product Innovation Awards are set to return for the 2024 event. Food & Beverage Industry News reports.
The return of the Melbourne International Coffee Expo (MICE) to Melbourne was deemed a huge success and attention has already turned to exceeding that success in 2024.
MICE remains Australia’s first and only dedicated coffee trade show, providing an anchor point for both national and international guests to add to their calendars.
In its 10 years, MICE has built a reputation for generating valuable leads and insight for guests, stakeholders, and exhibitors.
And in those 10 years, the trade show has also become the biggest dedicated coffee expo in the Southern Hemisphere.
One exciting development for next year’s expo is the return of the Product Innovation Awards.
The MICE Product Innovation Awards are designed to recognise the best innovations from exhibitors in 2024.
The awards offer the chance for exhibitors to showcase their newest products to the wide-ranging MICE audience while simultaneously showcasing the product on the showroom floor.
Products are judged by both an independent panel of industry leaders, as well as by the attendees of MICE.
Judges will assess the item on display at the Product Innovation Awards showcase stand, using the information as submitted in the nomination form.
The People’s Choice Award will be decided by votes from expo attended, using the official MICE app. All attendees will only be permitted to submit one vote.
Voting for the People’s Choice Award will take place during the expo’s opening times, up until midday on the final day.
There are five award categories in total including for Coffee Preparation Equipment, Ancillary Electrical Equipment, Coffee Accessories, and Specialty Beverages.
The fifth category is a new one added to the 2024 awards ceremony, the Roaster Packaging Excellence Award.
Another new addition to MICE 2024 will be a conference due to run each day of the expo. The conference will focus on several themes around topics such as procurement, innovation, technology, and business growth.
Many sectors within the coffee industry showcase at MICE and find success in doing so, from dairy, alternative dairy, packing technology, machines such as grinders and coffee makers, to other general areas of
the industry.
Among some of the exhibitors who have found a place at MICE are ADM Packaging Automation, BioPak, both of which also have a strong presence within the food and beverage manufacturing industry.
Meanwhile, alternative milk company, MILKLAB, has already announced its return as a platinum sponsor for the 2024 event.
MILKLAB will continue to offer MICE exhibitors their choice of plant-based and dairy milks for use throughout the event, to help showcase their coffee products.
Since its inception in 2012, MICE has become the largest dedicated coffee show in the Southern Hemisphere.
Organisers reiterate the purpose of the expo is to connect buyers and sellers and bring industry members together in the one space annually to do business. It’s a one-stop-shop for the latest and greatest technology circulating the global coffee industry.
Whether you are in search of top-quality equipment or looking to showcase your business alongside other top-tier companies, MICE2024 is the place to be.
MICE2024 will be held from 12 to 14 May, 10:00am to 5:00pm, at the Melbourne Convention and Exhibition Centre.