Australian Bakels offers the flexibility and agility of a small family-owned business because it has kept in touch with its roots, which in turn creates an advantage for its customers.
The advantage being that Bakels can tailor make and turnaround a solution in a short period of time and backed by industry experts in its research and development team. Solutions which work for manufacturers who work with quantities as small as 3kg to one tonne.
Australian Bakels national sales manager, David Brown, said the bakery market remains the focus area of the company but its solutions can also cater to other sectors.
“We have capability to do any dry blending,” he said.
“We can do any liquid blending you want, sweet or savoury. We also have fat blending capabilities, think liquid and mixed oils.
“If we look at our dry blending capability, the bulk of that busines sis pre-mixed cakes and muffins and things like that for manufacturers, wholesale bakeries, all the way down to little cafes.
“However, we can do a dry premix that can go to dog food manufacturers, or poultry manufacturing. Any sweet or savoury spice blends and then pack that off in various packaging formats.”
Australian Bakels also has a focus on other areas such as cake applications, dessert applications, and even BBQ sauces and alike. All on a mass industrial scale.
“What makes Bakels unique is holding its family-owned culture in place, which helps us to be fast and nimble,” said Brown.
“Me and my team go to the customer to work with them on a bespoke product.
“Our research and development team, or our D&A team, will have probably turned around a first cut of that sample product within a week or two.
“And then we are back to our customer showing them that and we could be to market within a couple of months. We are proud of how nimble and fast we are.”
Brown said the quick turnaround time presented a host of benefits to the company’s customers.
“We have a sales team in every state in Australia, no matter where you are you will get the same turnaround speed,” he said.
“For example, we have recently worked with different companies to develop a reduced bake time improver that cuts down on industrial bake time which increases throughput and allows more product to market, or reduces shift structure, a number of benefits really.
“Ultimately adding value for the customer.”
Brown said the company’s R&D team also made a concerted effort to avoid taking on a ‘project manager’ style approach.
“Instead, our team looks for the next trends or innovations,” he said.
“They come up with ideas and developing those concepts of trust to take to customers, and vice versa.”
Brown said Australian Bakels has built a recognisable brand within the baking sector, but also wanted to reiterate the company has more diversity in its offerings.
“They may not know the full scope of what we do,” he said.
“For example, we recently had a large baking company come through the plant and were surprised about the full depth of what we do. Our traditional market is baking, but we have capability beyond that.
Brown said the company always remains committed to investing heavily in innovation, which in turn
benefits customers.
And in terms of ingredient supply sizes, he said the company can package product from 3kg up to one tonne bags.
“Large industrial bakeries could be doing four to 10 thousand loaves an hour so any reduction in bake times, even a minute or two, has significant implications at those throughput rates,” he said.
“They are shocked but also keen to learn more and see how it works within their process.
“The first iteration is the base concept, then we tweak it to make sure it works in their application because every manufacturing site all have slightly different processes.”
Brown added that the company always emphasises the customers’ needs when in the development phase.
“From my experience 80 per cent of what we do is client led,” he said.
“We engage with our customers to fine tune what their needs are and then we work to achieve that.
“Whether that be existing processes, or something bespoke, and we also develop our own stuff and take it to market.
“Part of the ethos of the company is we will never compete with our customers. We are here to meet our customer’s needs.”
And this ethos is made abundantly clear by Australian Bakels set of core values of respect, integrity, and dedication to its customer and
their needs.
To learn more, visit: www.bakels.com.au.